Paul Herdemian

Coaching Qualifications: Professionally trained, International Coaching Federation Member
Coaching Specialisms: Leadership
Leadership experience: 16 years leading and managing teams
Board Director for: 8 years
Board Director Roles: COO, SVP Revenue & Operations, VP Finance & Operations

Leadership Coaching

I coach leaders to clarify their thinking and empower them to grow and achieve their full potential.  I use the word leader to refer to any person who is engaged in creating change or shaping their future regardless of their formal positions in organisation structures or communities.

I view coaching as a partnership – one in which both sides work to reach an agreed-upon destination.  The partnership aims to bring about sustained behavioural change and transform the quality of the leader’s working and personal life.

I have accrued more than 150 hours in coaching and have mentored individuals and team in excess of 1000 hours over the last 10 years.

Some of the scenarios I have coached:

  • Developing a more effective leadership style
  • Managing “difficult” people
  • Setting strategy and creating accountability across an organisation
  • Developing talented staff and implementing effective staff development
  • Enhancing presentation and networking skills
  • Career development and planning
  • Dealing with conflict and having crucial conversations
  • Strengthen self-confidence, assertiveness and well-being

Business Expertise

I am an entrepreneurial leader with 16+ years of experience in all aspects of business leadership.  I am very experienced in the highs and lows of building and scaling start-ups as well as transformation within corporates, national and international

I have led due diligence projects for business mergers, run business transformations, set strategic plans, created operational efficiencies, turned around under-performing departments, built high performing teams and set up the reporting, analysis and controls required for strong business performance.

I have:

  • Driven strategic, operational and organisational improvements in high growth businesses that have scaled 10x in under 3 years
  • Built, managed, turned around and lead high performing teams for over 10 years across finance, operations, customer service and business development functions
  • Played a significant role in building the infrastructure that scaled a Corporate’s international footprint from 0.05% to 15% of Global revenue during the financial crisis from 2007-2010
  • Implemented sales processes, and customer retention programmes, delivering a 2x increase sales in under a year
  • 10 years of commercial business partnering across all levels and functions within a business

I’ve been fortunate to gain experience across a wide range of businesses, roles, and environments throughout my career journey.  Over the past year and a half, I’ve focused on aligning my work with a passion for continuous learning and challenging myself while helping facilitate the growth and transformation of individuals, teams, and businesses.

Career History

JustPark, Songkick, CrowdSurge, Pure Growth Partners, Jefferies, PwC, UHY, and a number of SMEs


Away from the office, I enjoy travelling and spending time with my wife and two boys.  I run, journal, and have recently taken up yoga to keep my mind productive and clear.  I also try to start and end each day reading a few pages of an interesting book