Marcela Soler

Coaching Qualifications: Professionally trained, International Coaching Federation Member
Coaching Specialisms: Leadership
Leadership experience: 20 years leading and managing teams
Regional Director for: 12 years
Regional Director Roles: Finance Director

Leadership Coaching

I coach managers and leaders to increase their professional success, raising awareness through asking the right questions that allow them to discover the personal strengths they can use to resolve specific situations and get the desired outcomes

I coach professionals who want to:

  • Carry out efficient, effective and happy life processes.
  • Manage the change by creating opportunities.
  • Resolve a blockage of issues that prevent progress.
  • Gain Focus and deliver on continuous improvement.
  • Develop a culture of trust and personal responsibility.
  • Use of power more effectively.
  • Align commitments and actions

I qualified as personal life coach and NLP practitioner from Coaching Academy. I have completed CPD on Mindfulness and Coaching, Transactional Analysis and Reinvention coaching. I am an accredited DISC Practitioner.

I have accrued more than 120 hours in coaching and have mentored in excess of 500 hours along 20 years as professional leader.

Business Expertise

I have had regional Director and CFO roles within international corporate for over 20 years. During this time, I have lived in several countries: UK, South Africa, Belgium & Argentina. Working in different cultures requires adaptability and an appreciation of cultural norms and ways of working

I am currently the Interim BirdLife International CFO, with the objective to stabilise the organisation and set up the basis for expansion within a specific time frame.

My professional experience includes:

  • Undertaken various strategic planning projects
  • Managed and built on an international scale Commercial, Finance, Operations, IT and Customer Service teams
  • Worked with teams to manage changes in organisational structures within corporate environments • Streamlined divisional cost base and processes saving over £8m+ per year.
  • Working Capital improvement: reduced overdue debts from 15% to 2%, allowing a £50m dividend to be paid to holding company
  • Provided Commercial Business Partnering to operations and fellow board members
  • Led the implementation of ERP systems in operations of different sizes
  • Introduced, within a limited time frame, the minimum governance activities to provide robustness and security to a non-governmental international operation  in Auditing, FinCrime, safeguarding and Anti-Bribery and Anti-Corruption activities.

I have been involved in strategy and change management work throughout my career and have always loved leading and managing teams.

Career History

Johnson Matthey Plc, Perez Companc Group, Birdlife International


Away from the office I really enjoy reading and international travel.  I am enthusiastic runner and enjoy dancing for fitness. I love spending time with my husband and my two teenagers boy, so we are always adapting to fit everybody’s wishes as far as we can!